Bullshit Overlays

From Roger Johansson:

“Bullshit Overlays — Yeah, overlays and carousels, loved by PMs and clients, hated by everyone else.”

I agree that these things are annoying, and I’ve stopped visiting sites that use them. I feel we’re missing the opportunity to showcase better options. The content or interaction is important to the site, but is there no other option? Because a newsletter sign up might be essential, but they don’t want it to get lost in the shuffle of the other content. Is it more than content strategy?

If we hate the current trend, I think it’s our duty as designers to offer better alternatives.