Thanking Users, Rewarding Loyalty

Recently, LinkedIn surpassed 100 million members; it’s a pretty big milestone for them. I just got this note from LinkedIn regarding them surpassing 100 million members. It’s a pretty big milestone for them, and I thought it was a nice touch to thank their first 100K members for their support. How often are we encouraging our clients to reward loyal members or early adopters. Are there opportunities where clients can reward or thank those people?

Anyway, I think we could help clients find ways to thank their frequent, loyal, early users.

Subject: Travis, thank you for being among LinkedIn’s first 100,000 members!

Dear Travis,

I want to personally thank you because you were one of LinkedIn’s first 100,000 members (member number 4228 in fact!*). In any technology adoption lifecycle, there are the innovators, those who help lead the way. That was you.

We hit a big milestone at LinkedIn this week when our 100 millionth member joined the site.

When we founded LinkedIn, our vision was to help the world’s professionals be more successful and productive. Today, with your help, LinkedIn is changing the lives of millions of members by helping them connect with others, find jobs, get insights, start a business, and much more.

We are grateful for your support and look forward to helping you accomplish much more in the years to come. I hope that you are having a great year.

Sincerely, Reid Hoffman Co-founder and Chairman LinkedIn