Material honesty – the idea that a substance should be itself, rather than mimic something else – has guided everyone from Ruskin to Charles and Ray Eames. How might material honesty apply to our immaterial (digital) projects? What light might its principles shed on such aesthetic debates as flat versus skeumorphic web design? And how might a materially honest approach change how we conceive and sell our projects? Kevin Goldman forecasts increased longevity for our work and even our careers if we apply the principles of material honesty to our digital world.
In general I agree with this, and think I follow most of it, but some of his examples felt that they would not meet his criteria for honesty but he says they do. Anyway, a lot of food for thought in here about what it means to design, and to design on the web.