The Web Aesthetic

Clearleft’s Paul Robert Lloyd has a wonderful article in this week’s A List Apart. It’s essential reading.

Today, when every device begs to be connected, it has become easier—almost necessary—to accept the adaptable nature of the web. Responsive web design is an emerging best practice, and our layouts are becoming more flexible. But often, innovation is focused on technical implementations while the visual aesthetic remains ignored. To put it another way, we’re embracing “responsive” but neglecting the second part: “design.” Now is the time to seek out an aesthetic that is truer to the medium.

As we enter the third decade of the web’s existence, we should be gaining a sense of what works, and what doesn’t. We should now have the confidence to choose which aspects of other media and platforms to take inspiration from, and which to ignore. We should be inspired by the conventions of other media, but no longer governed by them.