Bryan Rieger’s “Rethinking the Mobile Web” is “a pragmatic look at creating an accessible and inclusive mobile experience.” It’s full of useful information about the mobile landscape as well as technical suggestions. A colleague asked:
I do think this is his suggestion. Instead of using media queries to adapt for scaled down versions, you use media queries to scale up. Think about it as an implementation of progressive enhancement.
Most clients (and for that matter web designers or developers) have rarely thought about developing in this way. So much of what we do for our clients is educating them on new techniques and methods. Not every client will go for this, but there are things we can do in less radical terms that are in the spirit of this. We have to become familiar with the techniques ourselves first before we can start selling it out to clients. It could also be a lower budget way to provide a more universal mobile experience for our clients. They don’t have to build an app or have multiple versions of the site for every device. Techniques like this have been part of my own thinking for several years, and mobile brings these ideas more clearly into focus.